We made car-spotters our best friends. The relationship developed a win-win situation for them and Maserati - generating a continuous loop of higher quality and timely content, valuable insights, and growth for both ends.

Maserati's client persona has very distinct features and likes that enables us to locate them and participate in community related events. This has huge repercussions in growing an emotional connection with Maserati.

Not only we saw a 900% follower increase in less than six months - as we went from zero comments to an astounding rate of interactions and leads. But also created connections between other entities that allowed win-win situations. These will keep generating a continuous growth effect on all brands and people involved.